News from Atol Solutions

Our latest News, Interesting items for SMB and professionals, Web Trends and Specials. All our galleries let you zoom and step though the images with your cursor. Hope you will enjoy.

Social CRM ~ Perception vs Reality

Social CRM ~ Perception vs Reality
In a nutshell, Social CRM is Social Media Monitoring (or Social Media Measurement) that entails an active, ongoing observation on social media channels or websites. It uses algorithms and tools such as Hashtags or trending topics to observe what people are saying about a business and its products and services.
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© Compare Business Products 2014

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Launch of Dream Katcher Lodge Website

Launch of Dream Katcher Lodge Website

We have been in collaboration with the Dream Katcher Lodge (DKL) and Your Image Marketing (YIM) for the design and development of a total new image and interface for DKL for its primary business Luxury Accommodations and Care for Cats and Dogs. We are pleased with the results booked so far and more to come to assist owners for the care of their pets while away.

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Important news on Heartbleed for your Security

Important news on Heartbleed for your Security

This Monday, a bug in OpenSSL, revealed by security researchers at Codenomicon an independent security firm and also at Google, is named Heartbleed. Two third of the active world wide websites are compromised by this security flaw.

Referring to HeartbleedBruce Schneier a security expert wrote in his blog post this week:

On the scale of 1 to 10, this is an 11.
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5 Reasons It's Time to Make Your CRM System More Social

5 Reasons It's Time to Make Your CRM System More Social

The "age of the customer" has made it more imperative than ever to cultivate healthy client relationships. But more of those interactions are occurring on Facebook, Pinterest, Twitter, Foursquare and social Web resources. And that has inspired more SMBs to look to the emerging category of social CRM.

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The Changing Role of Social Media in Sales, Marketing, and Customer Service

The Changing Role of Social  Media in Sales, Marketing, and  Customer Service

An interesting share on the topic of change in Sales, Marketing and Customer Service, a great insight of Ziff Davis. Enjoy the new outlook for your business. What is the first place potential customers go when they first hear about a new product? Google?  Facebook? They see what’s being said about the product and company, if any of their “friends” (in the loosest social media sense) know about it (or, more to the point, “like” it), and find reviews in various online media outlets. Depending on the product or service, they might even take to  Amazon or Angie’s List to see what other people think. They might even visit the company’s website. They don’t go visit a brick and mortar store. 

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Social Media Pocket Guide ~ 6 Ways to Use Social Media for Business

Social Media Pocket Guide ~ 6 Ways to Use Social Media for Business
In just a short time, social media has become a ubiquitous mainstay in the lives of consumers. Popular platforms have rapidly grown to hundreds of millions of users, and the adoption of social media platforms has no end in sight. This social media “revolution” has changed the traditional, corporate monologue into a two-way dialogue with customers and prospects.
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PANDA, PENGUIN, HUMMINGBIRD: 3 major Google algorithms changes you REALLY need to address

PANDA, PENGUIN, HUMMINGBIRD: 3 major Google algorithms changes you REALLY need to address
PANDA, PENGUIN, HUMMINGBIRD: 3 major Google algo changes you REALLY need to address to win at SEO in 2014. 2013 was a pretty wild year in the SEO realm. Barely a month went by without a significant update to Google's algorithm. Pandas, Penguins, Hummingbirds – the entire Google's zoo and dozens of SEO trends have mixed in our heads, leaving little understanding of what has actually happened and how to adapt to the changes to keep growing your Google ranks. And as understanding is half the battle…
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10 tips to make your BLOG best in show

10 tips to make your BLOG best in show
To share some insights on Blogging on your site. A good overview of tips and hints by spredfast.com, which are quite useful in their application and success in reaching your goals. Enjoy!
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How is Social Changing the Way You Do Business?

How is Social Changing the Way You Do Business?
Today, a small but growing number of companies are using social tools and strategies to build a whole new mechanism for helping customers get more value from a firm’s products and services. These new approaches enable better new product and service development, more effective marketing and selling through educational content -- as opposed to standard promotional messages -- better after-sale service and support, and more control over what the market says about the company and its offerings. Becoming a socially enabled enterprise requires that organizations change the ways they support staff, interact with prospective and current customers, engage with partners and conduct business activities.
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Copyright

© Compare Business Products 2014

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How is Social Changing the Way You Do Business?

Today, a small but growing number of companies are using social tools and strategies to build a whole new mechanism for helping customers get more value from a firm’s products and services. These new approaches enable better new product and service development, more effective marketing and selling through educational content -- as opposed to standard promotional messages -- better after-sale service and support, and more control over what the market says about the company and its offerings. Becoming a socially enabled enterprise requires that organizations change the ways they support staff, interact with prospective and current customers, engage with partners and conduct business activities.
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