The "age of the customer" has made it more imperative than ever to cultivate healthy client relationships. But more of those interactions are occurring on Facebook, Pinterest, Twitter, Foursquare and social Web resources. And that has inspired more SMBs to look to the emerging category of social CRM.
The idea is to combine data collected through traditional marketing with additional insights gathered from social channels to shape strategies for everything from product development to help desk management to fostering deeper customer loyalty. Is your company a candidate? This editorial Webinar will discuss five reasons to think social.
Do take some time to listen to Ziff Davis' Heather Clancy, Contributing Editor. Register here!