News from Atol Solutions

The "age of the customer" has made it more imperative than ever to cultivate healthy client relationships. But more of those interactions are occurring on Facebook, Pinterest, Twitter, Foursquare and social Web resources. And that has inspired more SMBs to look to the emerging category of social CRM.

When implementing a new CRM solution, the old standby “expect the unexpected” certainly comes into play. As many businesses will discover, not all the information that your CRM provider gives you covers the whole story. The Compare Business Product's new CRM guide can fill in those blanks. In “The Hidden Costs of CRM”, we’ll expose the costly truths to CRM implementation, upkeep and upgrades. Read with care to make sure the pitfalls do not apply to you as an SMB or professionals. There are many providers of CRM that make sure you comply on all fronts, like Atol Solutions.

And let your business get some real profit this winter.

The year's most active shopping period is almost here and millions of online shoppers start their holiday rush. That's a huge marketing opportunity, if only… you set clear objectives and plan wise to reach them.

But what are these objectives for your biz? And what's the effective way to reach them? This exclusive marketing insight is sure to help you choose the most effective holiday strategy, asking the right marketing questions and answering them the right way.