News from Atol Solutions

Some interesting tips and hints for social sharing, we found this blog and wanted to share with you.

 

If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day.

An interesting share on the topic of change in Sales, Marketing and Customer Service, a great insight of Ziff Davis. Enjoy the new outlook for your business. What is the first place potential customers go when they first hear about a new product? Google?  Facebook? They see what’s being said about the product and company, if any of their “friends” (in the loosest social media sense) know about it (or, more to the point, “like” it), and find reviews in various online media outlets. Depending on the product or service, they might even take to  Amazon or Angie’s List to see what other people think. They might even visit the company’s website. They don’t go visit a brick and mortar store. 

Today, a small but growing number of companies are using social tools and strategies to build a whole new mechanism for helping customers get more value from a firm’s products and services. These new approaches enable better new product and service development, more effective marketing and selling through educational content -- as opposed to standard promotional messages -- better after-sale service and support, and more control over what the market says about the company and its offerings. Becoming a socially enabled enterprise requires that organizations change the ways they support staff, interact with prospective and current customers, engage with partners and conduct business activities.

Email sometimes seems like an outdated technology, but email newsletters can still be a thriving business model. The former CEO of Daily Candy offers some guidelines based on first-had experience on what works and what doesn't - for email newsletters.