Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost.
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A few days ago Google pushed out a new and major algo update for local search (which industry's leading SEO resource "Search Engine Land" called "Pigeon" update). There aren't many details disclosed about the so-called Pigeon yet, but webmasters report considerable changes in their local rankings over the past few days.
To make sure you've got all the freshest information at your fingertips, Link Assistant put up this short compilation to explain what "Pigeon" is, how it affects your rankings and how to adapt your SEO strategy for the changes.
An interesting share on the topic of change in Sales, Marketing and Customer Service, a great insight of Ziff Davis. Enjoy the new outlook for your business. What is the first place potential customers go when they first hear about a new product? Google? Facebook? They see what’s being said about the product and company, if any of their “friends” (in the loosest social media sense) know about it (or, more to the point, “like” it), and find reviews in various online media outlets. Depending on the product or service, they might even take to Amazon or Angie’s List to see what other people think. They might even visit the company’s website. They don’t go visit a brick and mortar store.
This Monday, a bug in OpenSSL, revealed by security researchers at Codenomicon an independent security firm and also at Google, is named Heartbleed. Two third of the active world wide websites are compromised by this security flaw.
Referring to Heartbleed, Bruce Schneier a security expert wrote in his blog post this week:
On the scale of 1 to 10, this is an 11.
The "age of the customer" has made it more imperative than ever to cultivate healthy client relationships. But more of those interactions are occurring on Facebook, Pinterest, Twitter, Foursquare and social Web resources. And that has inspired more SMBs to look to the emerging category of social CRM.
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© Marketo
