News from Atol Solutions

Our latest News, Interesting items for SMB and professionals, Web Trends and Specials. All our galleries let you zoom and step though the images with your cursor. Hope you will enjoy.

GOOGLE LAUNCHES NEW PIGEON UPDATE — how does it affect your website?

GOOGLE LAUNCHES NEW PIGEON UPDATE — how does it affect your website?

A few days ago Google pushed out a new and major algo update for local search (which industry's leading SEO resource "Search Engine Land" called "Pigeon" update). There aren't many details disclosed about the so-called Pigeon yet, but webmasters report considerable changes in their local rankings over the past few days.

To make sure you've got all the freshest information at your fingertips, Link Assistant put up this short compilation to explain what "Pigeon" is, how it affects your rankings and how to adapt your SEO strategy for the changes.

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Social CRM ~ Perception vs Reality

Social CRM ~ Perception vs Reality
In a nutshell, Social CRM is Social Media Monitoring (or Social Media Measurement) that entails an active, ongoing observation on social media channels or websites. It uses algorithms and tools such as Hashtags or trending topics to observe what people are saying about a business and its products and services.
 
Social CRM tools are used to watch blogs, news websites, video and photo sharing sites, forums or message boards where customers engage in conversations with each other, and other types of websites that have a high volume of user generated content, to determine the general public opinion and what issues seem to be commonly arising for customers. They are also used to monitor the effect of advertising campaigns, and to find opportunities to speak with customers to raise awareness of services or products in their Internet social spheres.
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Copyright

© Compare Business Products 2014

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Important news on Heartbleed for your Security

Important news on Heartbleed for your Security

This Monday, a bug in OpenSSL, revealed by security researchers at Codenomicon an independent security firm and also at Google, is named Heartbleed. Two third of the active world wide websites are compromised by this security flaw.

Referring to HeartbleedBruce Schneier a security expert wrote in his blog post this week:

On the scale of 1 to 10, this is an 11.
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5 Reasons It's Time to Make Your CRM System More Social

5 Reasons It's Time to Make Your CRM System More Social

The "age of the customer" has made it more imperative than ever to cultivate healthy client relationships. But more of those interactions are occurring on Facebook, Pinterest, Twitter, Foursquare and social Web resources. And that has inspired more SMBs to look to the emerging category of social CRM.

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The Changing Role of Social Media in Sales, Marketing, and Customer Service

The Changing Role of Social  Media in Sales, Marketing, and  Customer Service

An interesting share on the topic of change in Sales, Marketing and Customer Service, a great insight of Ziff Davis. Enjoy the new outlook for your business. What is the first place potential customers go when they first hear about a new product? Google?  Facebook? They see what’s being said about the product and company, if any of their “friends” (in the loosest social media sense) know about it (or, more to the point, “like” it), and find reviews in various online media outlets. Depending on the product or service, they might even take to  Amazon or Angie’s List to see what other people think. They might even visit the company’s website. They don’t go visit a brick and mortar store. 

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