News from Atol Solutions

Our latest News, Interesting items for SMB and professionals, Web Trends and Specials. All our galleries let you zoom and step though the images with your cursor. Hope you will enjoy.

The definitive Guide to Engaging Content Marketing

The definitive Guide to Engaging Content Marketing

Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost.

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© Marketo

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Are you social sharing to your best advantage?

Are you social sharing to your best advantage?
Some interesting tips and hints for social sharing, we found this blog and wanted to share with you.
 
If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day.
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© Courtesy: Drew McLellan on October 20, 2014, McLellan Marketing Group is an advertising | marketing agency based in Des Moines, IA

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GOOGLE LAUNCHES NEW PIGEON UPDATE — how does it affect your website?

GOOGLE LAUNCHES NEW PIGEON UPDATE — how does it affect your website?

A few days ago Google pushed out a new and major algo update for local search (which industry's leading SEO resource "Search Engine Land" called "Pigeon" update). There aren't many details disclosed about the so-called Pigeon yet, but webmasters report considerable changes in their local rankings over the past few days.

To make sure you've got all the freshest information at your fingertips, Link Assistant put up this short compilation to explain what "Pigeon" is, how it affects your rankings and how to adapt your SEO strategy for the changes.

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Social CRM ~ Perception vs Reality

Social CRM ~ Perception vs Reality
In a nutshell, Social CRM is Social Media Monitoring (or Social Media Measurement) that entails an active, ongoing observation on social media channels or websites. It uses algorithms and tools such as Hashtags or trending topics to observe what people are saying about a business and its products and services.
 
Social CRM tools are used to watch blogs, news websites, video and photo sharing sites, forums or message boards where customers engage in conversations with each other, and other types of websites that have a high volume of user generated content, to determine the general public opinion and what issues seem to be commonly arising for customers. They are also used to monitor the effect of advertising campaigns, and to find opportunities to speak with customers to raise awareness of services or products in their Internet social spheres.
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© Compare Business Products 2014

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Important news on Heartbleed for your Security

Important news on Heartbleed for your Security

This Monday, a bug in OpenSSL, revealed by security researchers at Codenomicon an independent security firm and also at Google, is named Heartbleed. Two third of the active world wide websites are compromised by this security flaw.

Referring to HeartbleedBruce Schneier a security expert wrote in his blog post this week:

On the scale of 1 to 10, this is an 11.
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