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SMB

How Client Relation Management can make you money

How Client Relation Management can make you money
If a company does well, it grows . But growth isn’t inevitable; in fact, growth is selective . It  involves countless factors that go far beyond merely having good products and services . Economic conditions matter . The company’s staff quality matters . Managerial vision matters . Identification of change and the ability to adapt matters . Capital market health matters . The  good news: We recommend you read the guide" Leveraging CRM for MidSize Company Growth" by ZiffDavis/InsideCRM, you are either experiencing growth, see it approaching  on the horizon, or are ardently attempting to orchestrate it within your organization . 
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© ZiffDavis/InsideCRM

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SMB CRM

Do PUT YOUR HOLIDAY MARKETING PLAN IN ORDER!

Do PUT YOUR HOLIDAY MARKETING PLAN IN ORDER!

And let your business get some real profit this winter.

The year's most active shopping period is almost here and millions of online shoppers start their holiday rush. That's a huge marketing opportunity, if only… you set clear objectives and plan wise to reach them.

But what are these objectives for your biz? And what's the effective way to reach them? This exclusive marketing insight is sure to help you choose the most effective holiday strategy, asking the right marketing questions and answering them the right way.

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© ZiffDavis/InsideCRM

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Marketing CRM SMB Social Media

Why Social CRM is important to Business

Why Social CRM is important to Business
The term “social CRM” carries two very different meanings for businesses. On the one hand, social CRM can refer to customer relationship management systems that track social media campaigns and engagement. On the other, social CRM systems can be considered those that use familiar features of social networking to facilitate collaboration and communication across and within business units. The first is increasingly critical for successful marketing and sales; the second is becoming indispensible for organizations looking to involve a variety of stakeholders in customer-centered sales cycles. This paper by Ziff Davis, explores both facets of social CRM and explains how businesses can benefit from their implementations.
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© ZiffDavis/InsideCRM

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Social Media SMB CRM

Mobile CRM Pros & Cons

Mobile CRM Pros & Cons
 

What is Mobile CRM? 

Mobile Customer Relationship Management is a kind of CRM application that is developed to be used through mobile platforms. The idea behind Mobile CRM is that companies can manage interactions with both current and potential customers or clients using mobile applications on mobile devices – either cell phones or tablets. Organizations are able to use Mobile CRM to add, edit and manage customer relationships in this way. In many cases Mobile CRM has the same sorts of features that regular CRM has. This is frequently the desired goal of Mobile CRM. As Microsoft explains of its Mobile CRM product offering: 
 
“It does everything you would expect a Mobile CRM solution to do, and much more. It makes all of your core CRM functions available to your mobile workforce”.
 
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© ZiffDavis/InsideCRM

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SMB CRM

Email newsletters can still be a thriving business model

Email newsletters can still be a thriving business model
Email sometimes seems like an outdated technology, but email newsletters can still be a thriving business model. The former CEO of Daily Candy offers some guidelines based on first-had experience on what works and what doesn't - for email newsletters.

The email newsletter model comes from some very humble roots, yet has grown into a powerful business model. 

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Marketing SMB

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